Hats off to wonder women
EXECUTIVE LIFESTYLE EDITOR
8 SA Beauty Entrepreneurs
The Face behind Swiitchbeauty
The power of makeup
#GirlPower Makeup Looks
4 Women in Sustainable
Meet the Coloured Meisie
I’M A mother of two strong-willed, bright and
My eldest daughter is sixteen years old and
has been practising sustainable fashion long
before people had a name for it.
She has the ability to creatively transform
any clothing item into something completely
different with nothing but a pair of scissors,
needle and thread. When I spring clean my
wardrobe she already knows what pieces she
wants and how she will re-purpose them.
My youngest daughter might only be eight
years old, but she’s one of the fiercest little
girls I know. She’s confident in who she is. She
embraces her natural curls and coils. When it
comes to what she wears she knows exactly
what she wants. She can confidently walk into
a room filled with family, friends or strangers
and command attention.
I love that my daughters are not afraid to
swim against the current tide of cookie cut,
copy and paste personas we see across our
social media platforms.
Long before I even became a mother to a
girl (my first-born is a boy) I believed that it’s
up to us, the mothers, sisters, aunts, to raise
strong independent free-thinking girls.
To allow them to be who they are. To
embrace their natural beauty. To nurture and
grow their God given talents so that they can
reach their full potential.
Growing up I’ve been blessed with
strong female role models. My mother and
grandmother, two very different women, both
fiercely protective of their children, showed me
what it means to be a woman and what we
are capable of.
It warms my heart to see so many young
South African women building their own
The makings of strong role models for the
This month’s issue is a celebration of just a
few of the outstanding women in the fashion
and beauty industry.
Women who are not afraid to take a giant
leap, to strongly plant their feet firmly in both
the creative and business world.
Women who are leaving their mark for the
world to see!
SA BEAUTY ENTREP
SOUTH Africa may have a high youth unemployment
rate, but there are still those who try to bridge the gap by
creating beauty brands.
The beauty industry is increasingly becoming
After years of being ignored by mainstream beauty and
skincare brands, black women have decided to take things
into their own hands.
Over the past few years, there has been a rise in beauty
brands in South Africa, where we have seen an increasing
number of South Africa’s young beauty entrepreneurs
Here’s a look at 8 dynamic young women making waves
in the beauty industry.
Zondi, a management consultant by
profession, started her natural skincare brand
Corium Naturals by creating skincare elixirs
for herself and close friends. After receiving
good feedback, she then started researching
natural skincare and traditional skincare
practices of African and Indian people. To
create her unique products, Zondi sources raw
materials from Africa. For example, her African
Black Soaps are imported from Ghana and
carry approvals from the Ghanaian Standards
About her brand, she said: “Our brand is
built on the hallmarks of simplicity, purity and
“The natural skincare solutions that we
provide are natural and botanical. In other
words, every ingredient in our products is
derived from nature and, as far as possible,
in its most unrefined and natural state. Our
recipes are inspired by traditional African,
Himalayan and Ayurvedic beauty practices.”
Boity Thulo went from being a TV presenter and
rapper to being a budding beauty mogul.
In 2020, she partnered with Halo Heritage, a
company that makes natural hair and fragrance
products, to launch a haircare range and a
Thulo first launched Boity Pink Sapphire Eau
de Parfum, which was then followed by eight
hair products under her label. Speaking of
her products, she said that she has always
dreamed of having her fragrance line.
“It has always been a lifelong dream
to create a range of fragrance
and haircare products that truly
represent African women. Now,
more than ever, black African
women are creating a unique
identity and playing increasingly
important roles in almost every aspect
of life in Africa-from government to
business and more.
“Creating a brand that is
specifically designed for powerful
modern African women made
this collaboration with Halo
Heritage a natural fit,” she
Sebapu, from Soshanguve, worked at the South
African National Defence Force before starting her
cosmetic brand, Hermosa Flor.
The brand name means beautiful flower in
Spanish was inspired by her name, Mbalenhle.
Sebapu, who has always loved makeup, said
her beauty journey started when she was still in
primary school, where she would enter beauty
competitions. “I loved getting dolled up for those
competitions. Although that’s where the love for
beauty started, I started fully embracing it in high
school,” she told lifestyle digimag, The Throne.
Since the brand’s inception in 2019, Sebapu
has launched a wide range of products, including
lipsticks, eyeshadow palettes, makeup brushes,
face washes, serums and, most recently,
Skeem Saam actress Amanda du Pont has also
entered the beauty industry by launching a vegan
skincare range, Lelive.
Pronounced leh-lee-veh, the vegan skincare
range that is made up of 95% natural ingredients was
launched in April this year. The name was inspired
by the model’s unofficial Swati name meaning “of the
nation or world”. Du Pont added that what makes her
products unique is that they are unisex. “We thought
it was important for us to create a skincare range that
wasn’t specifically marketed to any gender but rather
focused on targeting how your skin feels and what it
needs the most,” she said.
Actress and sports presenter Manku also
launched a fragrance line. Manku, who
portrays the character of Lizzy Thobagkale on
Skeem Saam launched Amascent Fragrances
in May when she was mourning the passing
of her grandmother. Taking to Instagram,
she said: “I’m so excited to finally take this
step in growing my baby. @amascent is a
concept that came about in 2017 after I had
my bundle of joy with the aim of assisting
those who wanted to have an extra income
and of course those who love to smell good.
@amascent we have a variety of fragrances
for men and women inspired by some of your
Kunupi, one of the pioneering women in the beauty
industry, has franchised her cosmetics brand, Chique
Beauty, across South African provinces.
To celebrate 10-years in the beauty business, Kunupi
recently launched 12 Chique Beauty franchises. Her
decision to expand her brand was inspired by the gap
she saw within the beauty industry. As such, she then
created job opportunities for the youth of South Africa.
“I have already built an established brand. So I thought,
why not empower these young women that want to start
something of their own,” said Kunupi.
Botha, the owner of Le Naturel, was inspired
by South Africa’s indigenous medicinal
plants to create her range of luxury, natural
products with these unique indigenous oils.
Handcrafted in Franschhoek, Western
Cape, Le Naturel products are rich blends
of advanced natural skincare with organic
and herbaceous ingredients used to craft
everything from bath oil to shampoo.
“I’ve been an entrepreneur at heart. I love
empowering people, learning new skills
and growing the community around me and
sharing good vibes,” said Botha.
Founder of Chick Cosmetics, Njibe, has always
loved beauty from a young age. In her childhood,
she enjoyed playing with her mother’s makeup and
playing dress-up with her peers. She launched her
brand in 2018 after having lost her makeup brand
during a short visit to London. “I had to shop for new
beauty essentials. Coming from South Africa, I had
never seen so many beauty retailers selling all the
affordable products from indie brands I knew from
the internet and magazines. Being a curious cat at
heart, I started researching and learning more about
this independent beauty industry I wanted to be a
part of. The rise of brands on Instagram fuelled my
passion to start Chick Cosmetics,” she said in an
interview with Digital Beauty.
The face behind
Rabia Ghoor scooped the Forbes Young
Achiever 2021 Award and is noted as one of
South Africa's leading women in business.
Picture: Twitter/ Rabia Ghoor @rabiaghoor
At the age of 14, Ghoor took a stab at her
entrepreneurial journey and started her makeup
and skincare online beauty store, Swiitchbeauty.
“IN PURSUIT of fulfilling any dream or
passion you have to start (with a plan of
execution),” says the founder and creative
director of Swiitchbeauty, Rabia Ghoor.
At 14, Rabia Ghoor started her
entrepreneurial journey by launching her
online makeup and skincare beauty store,
Recently, Ghoor scooped the Forbes Young
Achiever 2021 Award and was noted as one of
South Africa’s leading women in business.
"When I started, I didn’t think that I would
be nominated for any award, let alone a
Forbes award," she told the Standard Bank Top
She explained that the award validated
the fact that she was doing something
Ghoor admitted that getting into the
business at a young age was incredibly
daunting, as she is someone who has
struggled with Imposter Syndrome for years.
What excites her about her job is that she
gets to make makeup for a living, she said.
When she started, her vision for Swiitchbeauty
was to be a tech-enabled, affordably-priced and
transparent beauty brand.
"Today, Swiitchbeauty is an inclusive, affordable
beauty brand that speaks to women, and not down
on them," she was quoted as saying.
The brand continues to thrive, with an online
community of more than 108 000 followers.
When South Africa implemented the hard
lockdown in 2020, many businesses were left cashstrapped
and had to move to a digital platform or
shut down entirely.
Because Swiitchbeauty is already an E-commerce
store, Ghoor said 2020 was their best year yet. They
were more than ready to face the challenges of
digital transformation, she said.
When it comes to building a successful beauty
brand from the ground up, Ghoor shares three tips
for budding business owners:
When your consumer speaks, don’t just hear
– LISTEN. Shift your focus to creating valuable
products with integrity instead of trying to cash in
on the next trend or fad.
Social media is not a marketing tool – it’s a
storytelling tool. Content is more to do with saying
something than selling something.
THE POWER OF
SO MANY people view makeup as something you
use to cover up.
Products simply used to conceal and beautify.
There are many women who spend a small
fortune on makeup products, brushes and
sponges, not for the sake of vanity but to use as a
form of expression, artistry and skill.
A lick of red lipstick is an instant “pick-me-up”
while being able to master the perfect wing liner
can leave you with a sense of achievement! It’s
the little things that boost your confidence.
“That’s one of the things I love about makeup.
You can change your whole attitude by just doing
your eyeliner or lipstick differently.” – Beyoncé
Makeup brings out the artist in you. The
elaborate cut crease and perfectly blended
contours are both an expression of creativity and
masterful application. A skill that comes naturally
to you or from years of practice.
So often men think that it’s a tool to attract
their attention but many women will tell you
that 90 percent of the time it’s for themselves. To
highlight their features, to have a bit of fun and
for some it’s a bit of a confidence booster.
Professional makeup artist, Alana du Plooy, is
in agreement that makeup is more than just a
“Makeup plays a significant role in a woman's
life. It inspires women to embrace their beauty in
all it's glory. To embrace our moods, our style and
our individuality as a female using this beautiful
art of makeup” says du Plooy.
In 2018, du Plooys decided to follow her
dream in pursuing her own business and created
'The Travelling Artist' offering a variety of services
in the beauty industry to all women in SA.
She designed a unique makeup class called
'The Basic Beauty Workshop', which specifically
focuses on teaching women how to achieve
a beauty look using their own products and
enhancing their natural features as well as
educating women on which products to invest in
as to eliminate unnecessary spending and having
women feel overwhelmed with certain makeup
“The perception of what beauty is on social
media can be extremely intimidating for women
who want to start exploring with makeup. My
Basic Beauty Workshops guide and encourage
women and empower them with the knowledge
they would need to enhance their natural features
and spoil themselves to feel fabulous inside and
Du Plooy is known for building great
relationships with her clients who have become
so loyal to her as an artist over the years.
Having sat in her makeup chair a few times,
one get’s a true sense of her passion and love for
The time and love she invests in each client
speaks volumes for her work and it is rare that
you would find a makeup artist who respects and
adores natural beauty.
She's also branched out in hosting workshops
for big corporations in Cape Town and has been
a guest speaker sharing her beauty tips for many
events working alongside Cosmetixsa as one of
her main sponsors.
Apart from her workshops Du Plooy continues
her work as an artist through engagement shoots,
bridal party applications, maternity shoots,
newborn shoots, matric ball looks at well as
editorials and portrait shoots.
#GIRLBOSS makeup looks
WHETHER you want to show off your
natural beauty and let your inner glow
shine through your bare skin or whip
out your brushes and products to work
your creative magic and transform your
look to whatever mood you’re in, a
woman has the power to do whatever
she pleases to make herself feel
There’s no right or wrong way here
and no one can tell you otherwise.
Whether you’re a super mom running
a household, a CEO of your own
company or a student working on
your degree, here’s how to bring out
your girl power. “I absolutely love
popping on a bright or bold lipstick
colour to finish off a natural eye look
but since we have to wear a mask all the
time it’s not always possible to rock a
bold lip,” says MUA Alana du Plooy.
However, she has these power looks
you could rock even when you’re
Get creative! Whether it’s a dark smokey eye or
a bold and bright colour, create a dramatic eye
look to make your eyes the main feature. Or go
for a simple, yet bold, wing liner. A sleek sexy
liner is always a classic and striking.
No look is complete without a sweep of mascara.
Apply two to three coats of mascara to intensify
your lashes. For dramatic effect add false lashes.
However stay away from showgirl, stage lashes and
opt for more natural lashes to add volume.
Don’t be afraid to show off
your naturally bushy eyebrows.
If yours are more on the sparse
side then go ahead and fill
them and define them. Full
brows doesn’t mean solid
drawn and coloured-in brows.
DRESS by by Sindiso Khumalo
A DRESS by Lara Klawikowsi dress
This Women’s Month,
we celebrate four female
designers who are into
sustainable fashion. They
garments while looking out
for the environment.
The Cape Town-based designer
is one of the best when it comes
to sustainability. Her eponymous
label that focuses on avant-garde
design is famous for producing
stunning garments made from
recycled materials, especially
In 2020, she won the
Innovative Design and Materials
Award. She also won the coveted
Changemaker Award at the TWYG
x Country Road Sustainable
Fashion Awards 2020. Early this
year, she showcased her designs
at the Sandton City Sustainable
BASETSANA Kumalo wearing a Rubicon dress.
A DRESS by Sindiso Khumalo.
The founder of Rubicon never disappoints when it comes
to sophisticated designs. In most of her collections,
she celebrates African heritage. In 2015, she won the
Mbokodo Awards for fashion design and innovation.
This year, she celebrates 16 years of being in the fashion
industry and has launched the ‘Myth Re-imagined’
collection inspired by the fashion trends from the great
historical Mapungubwe Kingdom in Limpopo.” It is well
known that the Mapungubwe Kingdom was a bustling
nation whose people lived in abundance. To show their
strength and power, the Mapungubwe’s ruler moved
the upper classes to the top of a hill while the working
classes remained on level ground. We have included
that concept in our latest work. Translating the different
levels of authority into fashion, our garments showcase
various layers of fabrics while depicting movement
throughout the collection,” she said.
Also based in Cape Town, Khumalo is known for
sustainable textile designs. Inspired by her Zulu and
Ndebele heritage, her designs are about telling the
African story. She won Vogue Italia “Who’s On Next
Dubai” competition in 2016 and was one of the speakers
at the United Nations on sustainability in fashion. She
has exhibited her work at Royal Festival Hall in London,
The Smithsonian Museum of African Art in Washington,
Louisiana Museum in Denmark and the Zeitz Mocaa
Museum, Cape Town. She was also a finalist for the LVMII
Prize last year, which was shared by the designers.
TWO-PIECE designed by Lezanne Viviers.
Viviers is famous for limited edition
garments. She does that to avoid the
production of ‘Dead-Stock’. As a brand
that prides itself on sustainability,
Vivers usually repurposes materials to
create unique designs. “We source the
majority of our fabrics from warehouses
that have been sitting with dead-stock
from the ‘70s. These old materials were
made with integrity and did not form
part of the current consumer-greed
has driven fashion industry as we know
it today. The quality of the fabrics are
exceptional and made to last. These
form the base of our materials which
we then print or re-work to update
them,” said Viviers.
I do feel like
I’M A sunglass addict, so when I come across really
awesome sunglasses, I become completely obsessed
While scrolling through Instagram I came across
fab pair of shades that I’ve seen in a while, but it
was the name and graphics that drove me to the
brand's home page and I’m so glad I did.
The Coloured Accessories page is vibrant, with
pops of colour and trendy sunglasses and other
accessories each with their distinctive names.
South Africans who grew up and live in Cape
Town, in particular the Cape Flats, will immediately
identify with the names of the products.
The bio on the Instagram page doesn’t say too
much about the brand, other than the fact that
it’s “coloured meisie owned”.
Intrigued, I simply had to find out who the
“coloured meisie” is.
One DM later, I discovered Cape Town-born
Sheree Stevens to be the meisie behind the
The 31-year-old grew up in Seawind near
Lavender Hill, now works and lives in South
She’s working as an English second language
teacher during the day as well as running her
Coloured Accessories brand.
A few emails later, here’s what I found out
about the dynamic young woman who’s singlehandedly
developing her brand and growing her
“My dream was always just to be financially
stable because we lived a life where we were one
paycheck from the poverty line,'' says Stevens.
“Bigger than this, I longed for something that
I wasn’t even sure existed at the time. I wanted to
be a business owner. Getting there seemed nearly
impossible, as after I finished my BA degree in
live performance at AFDA private university, the
only opportunities I received were either in the
retail or customer service industries.”
In 2017, she moved to South Korea, with her
mind set on gathering a good amount of capital
to start a business in fashion driven by her
passion for the industry.
“It was only in 2020, with the start of Covid,
that I gathered myself and did some introspection
about what I want my next chapter to be, and
that’s when I started my business,” says Stevens.
She adds that she’s always had a great love for
“I was the friend who was always overaccessorised.
I remember friends always
mentioning to me that I was the only one they
knew who could get away with wearing so much
jewellery and still make it look fashionable.”
On arriving at the name “Coloured
Accessories”, she explains, “I feel like coloured
people who come from what some would call the
’slums of the Cape Flats’ lack representation.
“We are the ones who are always in the news
as crime statistics – both the perpetrators and
the victims; always with our four front teeth out.
Although there are rare occasions that we break
the mould, it never seems to be enough to shake
the stereotype. I want to be a representative of
where I come from and at the same time celebrate
what being coloured means to me.
“I wanted to create a brand for people like
me and for those who come from where I come
from and who speak the way we do. A brand of
our own. That we can feel like it’s a part of us
and hopefully make us feel great about being
Stevens says that she has the most fun when
coming up with the names like “ma se kind”,
“yassi” and “hoe lykit”.
“I would reminisce on the silly conversations
I’d have back home and when I was in high
school, words that were commonly used in my
youth, and just classic Afrikaans sayings that I use
up until this day. It’s also another way to keep
coloured culture within the brand.
“Even though there is so much of the coloured
culture integrated into the brand, it’s not done
this way to be exclusive; it’s more of an invitation
to join me in the celebration of who I see
myself as in the world. The brand is for any and
everyone who likes to stay authentic.”
Stevens is a one-woman operation running all
aspects of the business, from the online store to
social media and marketing.
“The funny memes, the poems, funny
branding, the shares and the responses are all me,
and this is why it brings me so much joy to see
how well it has been received thus far. It’s just
another way of confirming that I am on the right
To find out more about the brand and shop the
looks go to: www.colouredaccessories.com
SACHA VAN NIEKERK
CORSETS are the fashion piece of the
moment; from casual to dressy, this
piece will be the star of any outfit.
From sexy lingerie to edgy fashion
pieces, women have successfully
reclaimed this garment for themselves.
The corset has been revived from
former eras of fashion, making their
way, once again, into the modern
world. The flattering garment with
a fitted bodice and boning lined
structure has been around since the
1500s and was worn by both men and
women. Worn as both an outer and
undergarment it was used to cinch the
waist offering the wearer an
Once merely a "contraption" to
restrict women’s waists and create
a more hourglass figure it has been
reclaimed by women. In the present
day, period films and series offer us a
peephole into how corsets were used
as a means of physical oppression
and sexual objectification. In a scene
from the series Bridgerton, Daphne
is laced into a corset and becomes
increasingly breathless with every
yank of the ribbon which constricts
her. The shapewear was used to lift
the breasts, beautify silhouettes and
ensure modesty up until the wedding
night. According to an article by Every
Culture, it had as many as fifty laces
were worn from childhood. On the
wedding night, during consummation,
the groom had to tentatively unfasten
the lace to demonstrate self-control.
Of course, the corset styles we’re
seeing today aren’t emulating the
Middle Ages, but rather, they're the
product of late 90s and early 2000s
fashion influence. Icons of the decade
include Paris Hilton, Beyoncé and
Christina Aguilera. In 2021, the
colours are more muted, classic and
avoid the glitzy extras of denim
patchwork, bedazzled studs and
feather trims. This transformation
allows the garment to seamlessly find
its way into any wardrobe and pair
perfectly with a variety of outfits for
any occasion ranging from formalwear
More recently, Billie Eilish graced
the cover of British Vogue for their June 2021 edition.
Shedding her usual garb of baggy tracksuits and
oversized t-shirts, the seven-time Grammy Awardwinning
artist broke the internet with a regency-esque
lingerie look featuring the now iconic pink corset with
a satin sheen.
wThe bombshell of a cover was shared all over
the internet with fellow celebrities praising Eilish
for her message of body positivity and confidence.
As the voice of the younger generation, the star has
an insurmountable influence when it comes to any
decision she shares publicly.
From her fashion choices to social activism,
political views and beyond, when Eilish speaks,
Gen Z listens.
WITH SOME JEANS
Who knew that in 2021 we’d all
be rocking corsets with a pair of
blue jeans as casually as t-shirts?
Since these waist-flattering pieces
reemerged, they’ve been given a very
sleek and minimalist makeover with
little to no bells and whistles attached.
From linen to knit, the fabrics are
more versatile than the luxurious silks,
satins and even denim and lace we’re
used to seeing.
OVER KNITS AND SWEATERS
Knit dresses, oversized sweaters and
cosy sweaters are what autumn and
winter are all about. However, the
material is often not the most flattering
especially if you’d like to show off your
figure. In place of a chunky, wide belt,
use a corset to achieve the same effect
in a more fashion-forward way.
WITH A SUIT
Wearing lingerie under oversized
blazers has been the trend for the
past few years, but taking over
is the corset. The curved boning,
elegant lace and curvaceous
silhouette it offers the wearer
complement the rugged, masculine
energy of suits with their wideshouldered
jackets and flowing
pleated pants. This look can easily
be dressed up with accessories for
a smarter, more formal look.
OVER A WHITE SHIRT
GO ALL OUT WITH Y2K
Sometimes when you mix a few of
the most popular fashion trends,
you get an outfit so remarkably
Instagrammable balanced out with
the edgier elements of streetwear.
For example, wide-leg pants - they’re
bottom-heavy so the delicate
sweetheart neckline and cinched in
the waist of corsets pairs beautifully.
Add black rectangle framed shades, a
mini baguette bag and some squaretoed
strappy sandals to finish the look.
White shirts have become a staple
piece in most wardrobes since the
1940s and continued to gain traction
in the decades to come thanks to
cinematic masterpieces like Roman
Holiday starring Audrey Hepburn. Their
versatility has the ability to elevate any
outfit whether it’s being worn tied at
the front as a beach cover-up, as a light
layer during the summer or tucked into
a pair of jeans. In recent years the white
shirt has taken on a more baggy style
that needs the femininity of a corset.
Cinching in the waist and pushing the
outfit to something a little edgier, the
likes of Kylie Jenner and Bella Hadid
have been seen rocking this combo
either with strappy
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